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Designing with Humans in Mind

During my Master's program, I focused on understanding human capabilities and limitations. I applied this knowledge to evaluate products, ensuring they align with how people naturally interact with the world. Through case studies, I explored cognitive, perceptual, and emotional factors to find opportunities to enhance user experiences and improve product design

My Case Studies

Visual Perception

Explores visual sensation and perception against an 

evaluation of a retail website.

Long Term Memory

Explores long term memory against an evaluation of an in-store shopping experience.

Working Memory

Explores working memory and cognitive load while evaluating a medical software.

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